Meet Paul and John! The duo bringing vegan cheer to South Philly!
Meet Paul and John! Both Paul and John were born and raised in Delaware County. They met each other in 2006 and married in 2017. Before opening Batter & Crumbs, Paul was the Director of Hospitality Services at Magee Rehabilitation Hospital in Philadelphia for over 26 years. John graduated from Eastern University in 2010. After graduating, John was heavily involved in acting and spent a lot of his time traveling to Italy to perform.
In 2008 Paul and John made a life changing decision that would soon lead them into the small business world. They watched the movie Food, Inc and decided to “go vegan”. At that point, though vegan food was becoming more prevalent on restaurant menus, desserts were still difficult to find. Well, John let his creative juices take over and decided to attend You-Tube-University and started doing baking in-between his acting roles.
John was getting pretty good and once he had perfected a few recipes, he decided it was time to see if any local coffee shops and restaurants would be interested in carrying his baked goods. Well, turns out, not only was he a talented baker, but the demand was there. In 2014, Batter and Crumbs was officially formed.
For five years, the baking was done in a commercial kitchen. For those handful of years it was wholesale accounts and custom orders that kept the business thriving. As the business continued to increase, Paul decided it was time to focus on growing the business full time. Now that both Paul and John were all in, John doing all the baking and Paul working on the growth, the decision was made to find a storefront for a bakery and coffee shop.
It took some time but after two years Batter & Crumbs opened their doors in July, 2019, at 1401 Reed Street in South Philly. Now that they had a storefront, they decided to reassess their business and pivot away from the wholesale side of the business. However, spoiler alert, the search for a second brick and mortar location has begun!
Roses and Thorns
For Paul and John the hardest part about owning a business was getting it open. They never realized all that was involved to finally get to the finish line. But once they got there, they were thrilled that they made the decision to do it. “Our customers are amazing and have been so supportive during these crazy times. The neighborhood has truly embraced us, vegans and non-vegans alike.”