Meet Sam! The Philly native bringing her flare to South Street
Meet Sam! Born and raised in Society Hill, Sam enjoyed more than two decades as an executive in the world of professional tennis living in Chicago and Manhattan working for World TeamTennis, owned by sports icon and equality champion, Billie Jean King. Sam returned to Philadelphia six years ago. A former Division 1 collegiate tennis player and avid skier, she was a lifer at St. Peter’s School in Society Hill, spent her high school years at Springside School (now SCH Academy) and went on to graduate from Lafayette College.
After years on the road traveling nationally and internationally and being homebound during the pandemic, Sam became nostalgic for childhood comforts and her old neighborhood..this became inspiration for a business concept that evolved into Sam Shaw’s Treatery of today. The shop opened in January of 2022 and features an array of Sam’s handpicked favorites including fresh baked cookies (baked onsite daily), artisan olive oils and balsamics, placemats, coasters and trivets from France, unique bamboo bowls and a collection of lifestyle products from South Africa. The retail environment provides a space to treat yourself and others. Sam’s goal is to help revitalize the small business community along South Street.
Roses and Thorns
“Owning a business has been a 180 degree career change. Everyday I learn something different good and bad. The bouquet of roses so to speak, is the immense gratification of owning this store and seeing all of the customers SHOP and leave smiling devouring my cookies.
There are always thorns, it’s impossible to always have five star days. I don’t hate any aspect of ownership but what is most frustrating is figuring out the traffic patterns of business on a daily basis. Why was last Tuesday crazy busy and this Tuesday quiet? As I said, I am constantly learning; figuring out new ways to market/advertise the business and drive traffic consistently to the shop.”