1609 South St, Philadelphia, PA 19146

Meet Char! The powerhouse owner and stylist behind Senoj, located in Graduate Hospital


Meet Charrita! Aka Char to her friends and customers. Char was born and raised in Philadelphia. She attended West Chester University where she majored in English and minored in Communications Studies. It was during her time working at a luxury department store throughout college where she developed her love for retail, fashion, and people.

Origin Story

After working for a commercial liability insurance company, Char decided to step out on faith and began laying the groundwork for Senoj. Senoj Clothing started online in 2017. The idea was to create an intimate space where women would feel welcome and comfortable to shop. In 2018, took the plunge and opened up her brick and mortar on South Street.

Senoj offers a curated selection of contemporary apparel from the industry’s leading labels, providing in store accessibility to brands that are typically only found online.

Roses and Thorns

For Char, becoming a business owner is one of the best decisions she has ever made. Like so many fellow owners, Senoj has become part of her identity, “it’s part of who I am”.  The heart of her business is her customers. It’s what she finds most rewarding, getting to know them, hearing their stories, and building relationships.

As a solo business owner, Char has become all too familiar with the idea that everything is great until something goes wrong…

”One morning, I came into the store early to process a new shipment. I began hanging up new inventory and merchandising the store. I was so proud of how this one rack was merchandised, the colors flowed together perfectly. Then all of a sudden I heard a crumbling noise. The entire rack literally fell out of the wall. All I could think to myself was “Wow, who’s supposed to fix that?”

Lucky for all of us Char has figured out how to fix whatever might need fixing!

1609 South St, Philadelphia, PA 19146

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